Solution:
"Eat like you drink" – the phrase appeared while working on the brand concept, and we decided that it explains everything. It had to stand for to the first-ever product of this kind and at the same time become the name of the sub-brand and its slogan. Using the package, we had to display the tasty and healthy innovative product and to attract the attention of a little sweet tooth and a grown-up with the weakness for deserts. We kept the characters of the brand that are widely used in various product ranges of the company, and enriched the design with happy mood and the feeling of pleasure, which we experience while eating this delicacy.